Introducing Intercultural Communication

Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style.

Covering all the essential topics, from immigration and intercultural conflict, to intercultural health communication and communication in the workplace, this cutting-edge 4th edition:

Explains the key theories and concepts you need to know.Brings theory to life with a range of global case studies.Ties key ideas and debates to the reality of intercultural skills and practice.Adds a new chapter on intercultural communication and business.Expands coverage of topical areas such as health and crisis communication and virtual communication in the workplace.Introducing Intercultural Communication is the ideal guide to becoming a critical consumer of information and an effective global citizen. It is essential reading for students of intercultural communication across media and communication studies, and international business and management.