From One Artist To Another: Online Marketing Advice For Artists

Follwing his earlier sucessful edition The Ultimate Guide To Selling Art Online, author Marques Vickers' newest release is an updated reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets.

From One Artist to Another stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist's articulation of their creative vision.

Practical firsthand advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability.

Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images.

CONTENTS:

What Art Selling Outlets Are Profiting By Online Sales

The New Gallery Business Model For Selling Online

Breaking Into The Art World's Closed Circle

Global Selling Opportunities

Chapter #1 A Fresh Dependency and Integration of Social Media

How to Personalize Social Media Follow-Up

The Three Categories of Social Media Best Suited For Artists

Chapter #2 An Artist's Website

Attractive Packaging

Your Role in Creating The Design Concept

Designing and Personalizing Your Own Website

Evaluating Your Website Host

Memorable Domain Name

Clarity of Vision

Make Your Site Simple to Navigate

How The Cellular Phone and Tablets Affects Website Layouts

Chapter #3 Drawing Traffic To Your Social Media Pages and Website

Qualifying Your Website Viewers

Search Engines and Indexes

Where and How Often Should You Submit Your Website Pages

Buying Traffic and Ad Words Programs

Chapter #4 Who Buys Art? Online Art Gallery Sales Outlets

Identifying Primary Buyer Groups

Repeat Art Buyers

Chapter #5 Cultivating Media Exposure and Email Marketing

Strategies For Sending Out Press Releases

Bulk Email Press Release

Specific Media Submission Guidelines

Direct Mail and Permission Based Email Selling Lists

Chapter #6 Alternative Income Sources

Giclée Print Technology

Self-Publishing

Licensing Opportunities

Chapter #7 Selling Via eBay, Etsy and Amazon Marketplaces

Chapter #8 Consigning and Selling Through Auction Houses

The Process of Consigning

Growing Role of Auction Houses



Chapter #9 Barter Exchanges and Cashless Transactions

Trading Fine Art

Internet-based Barter

Joining A Barter Exchange

Reference Category Listings

Art Industry Mailing Lists. Art Weblogs, Artist Website and Portfolio Services, Social Media Marketing, Barter Trade Exchanges, Bulk Email Services, Content Community, Currency Converters, Digital Encryption Technology, Domain Name Brokers, Domain Registration Services, E-Commerce Shopping Carts, Social Networking Websites, Fine Art Marketplace Websites (Painting, Drawings, Sculpture, Photography, Handcrafts, Fashion and Jewelry), Press Release Services, Search Engines, Weblog, Website Design Software, Host Comparisons, Website Hosting, Translators and Troubleshooting.