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�There is no doubt in my mind that the effects of the package holiday have been far greater in a social and economic sense than most people realize. The story of this fascinating book is also the story of the rebirth of British entrepreneurship. �It is often better to follow a pioneer than be a pioneer, and I am sure I would not be in business today without the pioneers whose story is told on the pages that follow� - From the foreword by Richard Branson
