eCommerce

This is the first book about the formulation, development and execution of e-strategy written entirely for senior executives in the language of the boardroom. Leading eCommerce expert Robert Plant cuts through the "consultantese" and technobabble to present a comprehensive, balanced, integrated strategy for ECommerce leadership. Drawn from research and interviews with senior executives at more than 40 of the world's largest organizations, Plant's strategy addresses all four key drivers of eCommerce success: brand, technology, service, and market. Plant introduces detailed models for the creation of a high-level eCommerce strategy and each dimension of that strategy. He demystifies the technical issues, explaining the functions and roles of each key element of eCommerce infrastructure. Along the way, Plant answers questions such as: "Where does your ERP system fit in? What is the role of knowledge management and data warehousing? Should you outsource, develop internally, or partner? How will eCommerce change your supplier and customer relationships?" Using a scorecard methodology, Plant helps executives understand their eCommerce objectives, and define metrics and processes that help every team member stay on track. From start to finish, eCommerce: Formulation of Strategy gives executives the intellectual tools to compete effectively in the new e-conomy.