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Bog, paperback Cultural Perspectives in a Global Marketplace af Dheeraj Sharma

Cultural Perspectives in a Global Marketplace (Developments in Marketing Science Proceedings of the Academy of Marketing Science)

- Proceedings of the 2010 Cultural Perspectives in Marketing Conference

(Bog, paperback)

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Sprog:
Engelsk
ISBN-13:
9783319386942
Sideantal:
156
Udgivet:
04-11-2016
Udgave:
Softcover reprint of the original 1st ed. 2016
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Bibliotekernes beskrivelse
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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