CREATING SURPLUS VALUE FOR CUSTOMERS

Customers are something that you should never lose when conducting business. Without them, there would be no enterprise. You must do everything possible to establish and maintain a friendly relationship with them.

Many things can be done to make this a reality, but many things can't be done to achieve the same result. Among all these issues, surplus value is the most important.

One of the worst mistakes that 99 percent of businesses make is allowing prospects and customers to come and go without considering how valuable they are to the future security of the business. Before you can get this answer, you must determine your customer's worth.

Every customer will purchase. How often during the year? How long? If you don't calculate these numbers, you have no business since you lack a significant asset. Your business lacks value. It may have cash flow, and you can have some money, but it is primarily a short-term investment.

You must always consider what you can do for your customers. If you possess any greed, it should be on behalf of your consumer. You desire to combat the avarice of your customers.

What advantages and benefits can you add to your product or service to make it irresistible?

Take out some paper and write the words down:

I can provide my customers with more or less of what?

I can provide my customers with improved what?

I can provide my customers with stronger what?

I can provide my customers with lesser or greater what?" Anything more you can conceive of offering your customers. This GUIDE explores strategies for creating surplus value for your customers and maintaining a satisfying relationship.

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