Crear O Morir

Con un sorprendente y estimulante optimismo, Andr s Oppenheimer revela en este libro las claves del xito en el siglo XXI, en que la innovaci n y la creatividad ser n los pilares del progreso. Qu debemos hacer como personas y pa ses para avanzar en la econom a de la innovaci n? Qu debemos hacer para producir innovadores de talla mundial como Steve Jobs?Para averiguarlo, Oppenheimer -el periodista iberoamericano m s galardonado a escala internacional- explora los secretos de varios innovadores en la actualidad.

As , analiza casos como el de Pep Guardiola, el entrenador de futbol que llev al F.C. Barcelona a su poca m s gloriosa; el chef Gast n Acurio, quien convirti la comida peruana en un motor de crecimiento econ mico; el estadounidense Bre Pettis, un ex profesor que est revolucionando la industria de las impresoras 3D, o sir Richard Branson, el magnate brit nico que est creando una industria de turismo espacial.

A partir de esas historias, con su lucidez y amenidad habituales, Oppenheimer extrae conclusiones concretas para ayudarnos a detonar el gran potencial creativo de nuestras sociedades. ENGLISH DESCRIPTION With a surprising optimism about the future of Latin America, Andres Oppenheimer reveals in this book the keys to success in the twenty-first century, in which innovation and creativity are the pillars of progress. What should we do, as individuals and countries, to be more creative and thrive in the innovation economy? What should countries do to produce world-class innovators like Steve Jobs?

To explore these questions, award-winning journalist Andres Oppenheimer went to Silicon Valley and other top innovation centers, and interviewed some of the world's most successful innovators.

Among others, Oppenheimer tells the story of Pep Guardiola, the coach who led Barcelona's soccer team to its most glorious seasons; chef Gaston Acurio, who transformed Peruvian food into an engine of economic growth for his country; Bre Pettis, the U.S. entrepreneur who revolutionized the 3D printing industry; Salman Khan, the American teacher who created the ground-breaking Khan Academy free online education website, and Sir Richard Branson, the British music and airline tycoon whose Virgin Galactic company is venturing into the space tourism industry.

From these personal stories, with his usual clarity and insightful style, Oppenheimer arrives at a series of specific conclusions on how to succeed in the knowledge economy and trigger a new wave of innovation across the world.