Courting the Wealthy, 2nd Edition

Originally published by Stevenson, Inc., this practical resource features dozens of cultivation examples and strategies used by various charities and nonprofit organizations to increase major gifts. In addition to useful relationship-building techniques, tips, and procedures, it also includes helpful examples of forms, letters, management reports, and other documents.

Important topics covered include:

From cultivation to realized giftsResearching major giftsFactors donors want to knowGrow your investor poolFocused fundraising plansCommunity engagementFinding pockets of wealthUpper-level membership perksMembership structuresBoard member engagementAdvisory committeesDonor communicationLeveraging existing endowmentsDonor wallsDonor recognitionLeveraging board membersStewardship techniquesCorporate and business relationships Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.