Code Blue in the White House

Donald Trump is now the selected POTUS. Some call him "President." Others more demeaning monikers. A few adore him. In one of the most unusual presidential elections in modern times, a Republican candidate -- who the Republican Leadership in large part repudiated -- not only won the party nomination but won the electoral college vote. Apparently Hillary Clinton would have won based on the popular vote. Neither candidate won even 50% of the popular vote (both around 47% according to CNN). So, how is it that a presidential candidate sells her/himself to enough voters to win an election without a majority of the popular vote? SALES TECHNIQUES -- unique to the American voter population. (And perhaps riding on the coat tails of state-sanctioned voter fraud and manipulation) So, what sales techniques and personality characteristics led Trump to victory over a popular voter count win by Hillary Clinton? Like before the election results, worldwide, everyone is asking the question, "What's going on in the American election for President?" They wonder "Is the Presidency dying or just degenerating?" NPR's Rachel Martin states in a September 2, 2016 podcast program on character of the candidates that many Americans say that these are the worst candidates they have ever had to choose from. On the other hand, is this election cycle in the U.S. really different from previous ones? Everyone around the world agrees that this one has been unique if not frankly bizarre. The Republican party in large part hates its candidate, Donald Trump. He is "outside the box" when the Republicans fashion themselves as "inside the box," traditional, conservative. Hillary Clinton is more inside the box than Donald Trump is. And Hillary Clinton is less well defined as a candidate than either Trump, Sanders, or Cruz were. Whoever the candidates are, one thing is for sure, all candidates have had to sell themselves to the American voter to get elected. Just what methods do they use? How do their personality traits influence and determine who will and will not vote for them? In a very fresh approach, Dr. Jay looks at this "selling to the voter" in a new way, unlike any of the political pundits we see on television day in and day out. This book may help you, the voter, see through the smoke screens and sales manipulations to better understand what you are being sold and how they are doing it. This book provides a fresh, new approach to feel more comfortable when you hear and see the candidates speaking. It helps you how to decipher the hidden agendas and unspoken symbolism inherent in their calculated rhetoric. Or even in their authentic, off the cuff declarations. From preying on your fear-based unconscious survival brain, to appealing to your desires for hope and freedom that are in your higher brain centers, CODE BLUE IN THE WHITE HOUSE guides you with humor and logic on just how politicians are selling to you. Will you buy what they have to say hook, line and sinker? Or will you dissect their speeches to get to the bottom line -- what is their true agenda? What do they personally want to get out of becoming the President of the United States. And how will their election change the course of your life for the next 4 years or 40 years? Is Donald Trump just interested in the chance to bankrupt another business, U.S.A. Inc.? Is Hillary just wanting to get in to refashion the system for the people or for the 1% at the top? Are either of them in it for you or mostly in it for their own egos? You decide, but at least do it using a rationale approach as much as possible. CODE BLUE IN THE WHITE HOUSE is a blueprint you can follow to really understand how they are selling to you and what they want you to believe in order to be a loyal supporter, campaign contributor, and voter. That is, if your vote is really going to count or whether the voting machines will be fixed again so someone else really decides the electio