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On May 4, 2020, Californians for Consumer Privacy (an advocacy group founded by Alistair MacTaggart) announced that it had collected more than 900,000 signatures to qualify the CPRA (California Privacy Rights Act) for the November 2020 ballot. Also known as 'CCPA 2.0', the CPRA enhances privacy protections established by the CCPA and builds on consumer rights.The CPRA effectively replaces the CCPA and will bolster privacy protections for California consumers when it takes effect in 2023. While many elements of the two laws are similar, there are some striking differences that could impact CPRA implementation plans, including:Limiting deletion rights that apply to unstructured dataA new right to data minimization with retention requirements related to personal dataNew definitions and obligations related to cross-context behavioral advertisingAmending breach liability to include an email address in combination with a password or security questionEstablishing a new regulatory enforcement body: the California Privacy Protection AgencyOrganizations that fail to comply with the CPRA's requirements will be subject to civil penalties of up to $7,500 and a civil suit that gives every affected consumer the right to seek between $100 and $750 in damages per incident, or actual damages if higher.The law is complex and requires careful reading to understand the actual requirements for organizations - The California Privacy Rights Act (CPRA) - An implementation and compliance guide is here to help.Ensure your business is CPRA compliant with essential guidanceThis book is your ideal resource for understanding the CPRA and how you can implement a strategy to ensure your organization complies with the legislation.The California Privacy Rights Act (CPRA) - An implementation and compliance guide is essential reading for anyone with business interests in the state of California. Not only does it serve as an introduction to the legislation, it also discusses the challenges a business may face when trying to achieve CPRA compliance. It gives you the confidence to begin your CPRA compliance journey, while highlighting the potential ongoing developments of the CPRA.Buy this book and start implementing your CPRA compliance strategy today!