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Business Development

- A Market-Oriented Perspective

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Business Development
Du sparer 28% Du sparer 28%
Bog, paperback (kr. 414,95) (kr. 414,95)
  • kr. 579,95
  • Leveringstid 4-7 hverdage
  • Forventet levering 25-01-2019
  • 28%
Format:
Bog, paperback
Udgivelsesdato:
02-03-2012
Sprog:
Engelsk
Sidetal:
566
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  1. Beskrivelse

    "Business Developmet: A Market-Oriented Perspective" er en lærebog, udformet til at hjælpe markedsorienterede erhvervsudviklere til at udvikle, udforme og udføre en overlegen erhvervsplan.

    "Business Development" præsenterer læseren for erhvervsudvikling, erhvervsudviklerens opgaver og hvad, der kendetegner den gode, velstrukturerede og effektive erhvervsudvikling. Denne tekstbog er inddelt i tre moduler, der fokuserer på hhv. den markedsorienterede erhvervsudviklers tankegang, den ultimative værktøjskasse til strategiske analyser og beslutninger og erhvervsplaners kritiske aspekter og indhold.

    Bogen kan anvendes til ethvert erhvervsforetagende, samt til udvikling og udførsel af vækstmuligheder i ældre og mere etablerede organisationer.

  2. Yderligere info
    ISBN13:
    9780470683668
    Vægt:
    1046 g
    Dybde:
    29 mm
    Bredde:
    196 mm
    Højde:
    232 mm
    Format:
    Paperback
    • Forlagets beskrivelse

      Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan.

    • Bibliotekernes beskrivelse

      This textbook answers the basic questions: "What is business development?" "What does the business developer do?" and "What characterises good, structured, effective business development?" Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans. The book is divided into three modules focusing on the market-oriented business developer s mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content. The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an implications for the market-oriented business developer at the end to enhance a student s learning. The content of the book is applicable to any new business venture as well as for the development and implementation of growth opportunities in mature organizations.Inherently international in its scope, the text includes numerous real world examples, taken from the author s own experience as a biotech entrepreneur, as well as from the wider global business community.

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