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Building Digital Culture

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Building Digital Culture
  • Forlagets pris kr. 249,95
  • Leveringstid 2-4 hverdage
  • Forventet levering 28-05-2018
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  1. Beskrivelse

    Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.PRIZES:Winner of CMI Management Book of the Year - 'Management Futures' Category 2018 (UK)

    Udgivelsesdato:
    03-01-2017
    Leveringstid:
    2-4 hverdage
    Bedømmelse:
    (0)
  2. Yderligere info
    Udgivelsesdato:
    03-01-2017
    Sprog:
    Engelsk
    ISBN13:
    9780749479657
    Sidetal:
    264
    Vægt:
    405
    Højde:
    14
    Bredde:
    156
    Længde:
    235
    Forlag:
    Kogan Page Ltd
    Mærkat:
    Bog, paperback
    Format:
    Paperback
    • Bibliotekernes beskrivelse

      WINNER: 2018 Chartered Management Institute Management Book of the Year - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.

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