Building a Storybrand
5.0

Building a Storybrand

- Clarify Your Message So Customers Will Listen

  • Denne udgave
  • Bog, hardback
  • Engelsk
  • 256 sider

Beskrivelse

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

X

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal256
  • Udgivelsesdato10-10-2017
  • ISBN139780718033323
  • Forlag HarperCollins Leadership
  • FormatHardback
  • Udgave0
Størrelse og vægt
  • Vægt335 g
  • Dybde2,2 cm
  • coffee cup img
    10 cm
    book img
    14,4 cm
    21,8 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Velkommen til Saxo – din danske boghandel

    Hos os kan du handle som gæst, Saxo-bruger eller Saxo-medlem – du bestemmer selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

    Om medlemspriser hos Saxo

    For at købe bøger til medlemspris skal du være medlem af Saxo Premium, Saxo Shopping eller Saxo Studie. De første 7 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

    Machine Name: SAXO081