Building a Business with a Beat: Leadership Lessons from Jazzercise—An Empire Built on Passion, Purpose, and Heart

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Proven methods for turning any passion into major profits – from the legendary entrepreneur who turned her idea into a $100 million global powerhouse

For the first time ever, the founder and CEO of Jazzercise, Inc., reveals the secrets to her staggering success. In Building a Business with a Beat, Judi Sheppard Missett describes the principles that made—and continue to make—Jazzercise the worldwide women-owned enterprise it is today. You’ll learn how to build a business devoted to excellence and communal satisfaction, while being inspired by the author’s story of turning a class of 15 people in a Chicago dance studio into the world’s leading dance fitness program. Sheppard Missett shows how you can build your own successful business by daring to:•Dream big•Pair your passion with a greater purpose  •Pay attention to cues, signs and signals•Embrace changing technologies•Hire for attitude, empathy, and creativity•Set standards, establish "firsts" •Cultivate your customer community•Reach out, step forward, and give back