Brand Assets
  • Leveringstid 4-7 hverdage
  • Forventet levering 29-11-2019
Format:
Bog, hardback
Udgivelsesdato:
22-04-2002
Sprog:
Engelsk
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself. This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age.

Vis mereVis mindre

Udgivelsesdato:
22-04-2002
ISBN13:
9780470844236
Vægt:
422 g
Dybde:
14 mm
Bredde:
172 mm
Højde:
250 mm
Format:
Hardback
  • Forfattere

  • Bibliotekernes beskrivelse

    Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. This book shows how much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets.

Vis mereVis mindre

Vis mereVis mindre

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Velkommen til Saxo - din danske boghandel!

Hos os kan du handle som Gæst, Saxo-bruger eller Saxo Premium-medlem. Du bestemmer selv, og vores kundeservice sidder altid klar med hjælp.

Om medlemspriser hos Saxo

Hvis du køber til medlemspris, bliver du automatisk medlem og får del i de mange fede fordele. De første 30 dage er gratis for nye brugere, og derefter koster det kun 99,-/md. Medlemskabet fornyes automatisk, og du kan altid opsige det. Læs mere om fordelene ved Saxo Premium her.