”Blue ocean strategy” er en praktisk orienteret ledelsesbog, der handler om hvordan man differentierer og strategiplanlægger bedst muligt, for at sikre bæredygtig vækst.
Chan Kim argumenterer for, at det er dræbende for en virksomhed at befinde sig i det han definerer som et red ocean. Her kæmper mange virksomheder om forsvindende små profiter. I stedet for at gøre det, bør man som virksomhed differentiere sig ud af konkurrencen. Det gør man ved at søge et såkaldt blue ocean.
En blue ocean strategy handler derfor primært om at se nye muligheder. Det er en ledelsesdisciplin for sig selv, og Kim har får stor anerkendelse for hans bog. Den første udgave blev udgivet i 2005, mens dette er den udvidede og opdaterede udgave.
”Blue ocean strategy” er både relevant læsning for studerende på diverse business schools samt leder i virksomheder.
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:A new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 yearsA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Chan Kim’s well recognized book “Blue Ocean Strategy” has now come in an expanded edition. The first edition was published in 2005 and have since then gotten a lot of positive mentions.
Kim argues that the best way of making sure your company thrives and continuous to make a profit is not by battling them on existing markets. That way the company will end up in a ruthless competition where, much like piranhas in a state of eating frenzy, they will eat of each other. This results in a bloody red ocean, which is not what ensures you company’s future. On the contrary Kim argues that the answer is to implement a blue ocean strategy.
The big picture of a blue ocean strategy is to differentiate your business on to untapped markets where no serious competition exists. By spotting or creating a new market like this, profit will eventually rise and your business will be successful.
“Blue ocean strategy” is written on the basis on a vast study of a 150 strategic business moves. Due to this fact, “Blue ocean strategy” is based on reality and not a heavy theory. It contains a lot of managerial implications and whether you are a student or a business manager this book will be interesting for you.
Vis mereVis mindre