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Be Unique or Be Ignored

- The CEO's Guide to Branding

  • Format
  • E-bog, ePub
  • Engelsk
  • 166 sider
E-bogen er DRM-beskyttet og kræver et særligt læseprogram

Beskrivelse

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't 'get' your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.

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Detaljer
  • SprogEngelsk
  • Sidetal166
  • Udgivelsesdato11-11-2013
  • ISBN139780974501758
  • Forlag MHR Enterprises
  • FormatePub

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