Be Better Than Yesterday: The Pocket Phrase Book in the Art of Management and Leadership

Mark started his career in the hospitality industry over 30 years ago holding numerous executive roles in blue chip companies, until in 2015 when he set up his own, Mark Ashley LTD.

During his career he discovered the same familiar management & leadership confusions and performance challenges in managing a business, primarily time planning, communication and productivity being the most frequent.

So many people asked him to recapitulate on phrases he used in conference calls, 121s, meetings and presentations, resulting in Mark writing down as many as possible, thus creating the idea to publish this book.

The intention was not to write a long and laborious management book that parked itself on the shelf for many years, but to create a pocket-size book of phrases that could be referred to at ease and used in everyday situations to refresh and focus the mind.

Underpinning the phrase book are six key threads that can be developed and mastered at any level during your career.

Communication Time management People management/teamship Management behaviours Leadership behaviours Running your own business Moreover, Mark wanted to reach out further from his consulting arm so decided to capture and share some of his learnings through this easy reading phrase book by also offering companies and colleges presentations and workshops to enhance interaction and stimulate discussion.

It is designed to be thought provoking and can be read literally or personally adapted to your views, style or circumstances. The phrases are more important than the explanation.

During the development of Be Better than Yesterday, Mark realised that this wasn’t just for the hospitality industry but for anyone who was a single site manager, multi-site manager, business owner or entrepreneur; the same rules still applied.

As you work your way through the book (you don’t necessary have to do this) the phrases become more strategic than operational.

This book is ideal for self-development and personal improvement or for aligning teams to a company strategy.

 “It’s not important to be better than someone else, but to be better than yesterday.”