After Steve

In "After Steve" journalist Tripp Mickle from Wall Street Journal tells the true and chocking story of how Apple became a trillion-dollar company and how it lost its soul on the way.

 

After the passing of Apple’s iconic and visionary leader, Steve Jobs, his trusted lieutenants Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO-took over. In "After Steve" Tripp Mickle unfolds how they made Apple into a trillion-dollar company with doubtful and unethical methods. Tripp Mickle spoke with more than 200 former and current executives in Apple as well as other key figures to tell the story how Apple lost its soul to profit.