Most books on management principles focus on particular rules of thumb and best management practices. While the latter approach provides useful guidance and insights, it does not give executives much of an understanding of what bad management can entail and the damage that it can produce. Indeed, good management practice makes most sense when it can be directly contrasted with examples of bad management and its implications. To fill this critical gap, this book adopts a fresh approach identifying reasons for bad management which are backed up by case studies from real life business situations. The sound management principles so developed can subsequently be applied to a broad range of settings for personal careers in traditional firms or in entrepreneurial or global ventures. Also, to establish role models and mentor topics for individuals and companies, and for handling many problems in the current uncertain international business environment.
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