Winning Minds

Winning Minds mainly describes the three minutes to win the heart of the communication secret, so that your language is more charisma, farewell to the unknown, become the focus of the crowd! What is the secret behind leadership language? The Winning Minds shows that the charm of language lies not only in the long-standing rhetorical techniques, but also in the brain cognition found in modern neuroscience. By grasping the relationship between brain and language, speech will become passionate and infectious. Simon Lancaster is one of the world's famous speech writers. He wrote speeches for Tony Blair cabinet, former British Prime Minister, and CEO of Unilever, HSBC and other Fortune 500 companies, and instructed them how to make speeches.