The Disruption Mindset

To be competitive, it's no longer enough to be innovative - you must have a strategy for disruption, a plan to identify and seize an opportunity no one else has the audacity or confidence to reach for. Disruptors don't just blow things up - they also create and build things that results in huge, positive change. It's the breakthrough growth that Disruptor's create that is disruptive.

Most people don't like to change, they like things to stay the same. But Disruptors are wired differently. They walk on the knife's edge because it makes them stretch and grow. And they lead organizations capable of executing a disruption strategy that balances short-term execution to achieve today's goals against planning and investing for the future. These disruptive organizations have what we call a high "Disruption Quotient" or DQ - the ability to formulate and execute a disruption strategy that results in breakthrough growth.

Disruption is not an absolute, but rather, a continuum of skills that can be developed to transform a legacy business into a frontrunner. It's deceptively simple, with only four components:

A focus on next generation customers Vision practices that create alignment Groundswell leadership Intentional culture creation This book is filled with case studies, data-backed research, and most importantly, activities to help you build your own disruptor's agenda.