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This Element is an excerpt from Winners Never Cheat: Even in Difficult Times (ISBN: 9780137009039) by Jon M. Huntsman. Available in print and digital formats. There's only one right way to run your business: Run it like you own it, whether you do or not. My brother Blaine and I started the family business in 1970. Huntsman remained a family owned and operated company for 35 years, eventually becoming the largest in America. Early in 2005, we decided to go public, but my family continued to run Huntsman Corp. in a similar manner as we did when the corporation was privately owned. It still carried our name....