Practical Reactions

This book provides a story of the development and validation of a new product and its release to market, woven within the story of a family of characters that are involved in the effort. The story follows the organization and effort by the family to retain the product ownership while making a success of the market release of the product and circumnavigate the competition. This is the second book that continues the story of Australian Rick James and his family, and their efforts to successfully bring a radical new product to market. The product is a new fuel source invented by Rick's uncle Colin James that will power future automobile engines and significantly reduce the world's dependence upon oil. Colin coins the name 'Newtonic Technology' to represent the new fuel product that obtains its power via a continuously reactive cycle. We were introduced to Colin and Rick in the book 'Powerful Reactions'. This told the story of the initial discovery of the product by chance and continues with Colin and Rick's efforts to harness its power. They enlist the help of Duke Motor Company, a major U.S. automobile company, via contacts Rick made while working for the company in the United States. When we last left this Australian family, they had just negotiated a development partnership arrangement with Duke Motor Company, to jointly validate the promising new fuel product as a direct replacement for gasoline in Duke's successful Hybrid vehicles. If the conversion works, and subsequent testing proves that Newtonic Technology is practical, then Duke Management has the opportunity to deliver a unique new automobile technology to the marketplace. This industry release can potentially leapfrog Duke over their larger competitors and gain market dominance for the company. Such a result would also place the new James Company into a position of being the only supplier of the new fuel technology to the world.