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Beskrivelse
A text and casebook for language and business students at BA level.Written by experienced teachers and researchers from Aalborg University, University of Southern Denmark, University of Aarhus, Copenhagen Business School, and Aarhus School of Business, Meanings and Messages offers a new and updated approach to intercultural communication. Meanings and Messages introduces students to culture, communication and business and contains authentic examples of how Danish companies deal with intercultural issues in various text genres. Study questions, classroom exercises and project ideas are included.ChaptersCulture in a business contextCommunication - transmitting messages or fusing horizons?Made in Denmark – global perspectivesTexts and localizationThe translator as cultural mediatorEnglish and Danish business negotiationsB2B Websites in an intercultural perspectiveSpeech acts in sales lettersPoliteness in Danish and French e-mailsBusiness students and culture – searching for a toolboxMeanings and Messages is equally relevant for professionals working within the field of language and intercultural communication.
