Introduction to Search Engine Marketing and Adwords

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform--an impossible task But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You'll Learn



Take a behind-the-scenes tour of AdWords, including how to create an account

Create and launch a campaign as well as ads, including keyword tools

Monitor a campaign, including time frame, clicks and CTR, and reporting

Implement various campaign strategies, including support email and dealing with errors

Use Ad extensions as well as site links

Who This Book Is For

Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.