Every sport claims to be the world's game-soccer, basketball, kabadi. If you throw in a billion Chinese aficionados, it is no empty boast to claim that ping pong is the most popular yet little exposed...
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black & white illustrations...
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Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the w...
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International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. Accordingly this book collects together into a single volum...
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This text explains the concepts, techniques, frameworks and methodologies of strategic management in a concise way. Providing information needed to identify issues in strategic management and planning...
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In this third edition, this successful introduction to management covers the subject in a concise, no-nonsense, comprehensive manner. The considered use of effective diagrams, cases and tests results ...
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This is a well established and popular text which provides an accessible and balanced treatment of all the elements of the subject - work psychology, business admin., personnel management, training an...
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The second edition of this successful introduction to employee relations adopts a wide perspective - regarding the subject as an important facet of general management and not merely as a description o...
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