Om hvordan virksomheder kan bruge storytelling som et strategisk branding-begreb og som et konkret kommunikationsværktøj....
Se mere om bogen
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future are shaped. This work is intended for practitioners. Through real life examples, guidelines and practic...
Se mere om bogen
In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a ...
Se mere om bogen