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Beskrivelse
This book is THE essential text for all Events Management students. Why?First, it is easy to understand and absorb, being constructed around theauthor’s 6E’s Event, Venue and Experience (EVE) Management Framework, namely;explore industry and market, engineer concept and experience, engage team andcustomers, execute concept and plan, evaluate impact and experience and evolveoffer and operations. Second, it contains 87 key models (within the 6E’sFramework) that ALL Events Management students will need to be successful intheir studies, setting them up for a fantastic career in the fast-growingevents industry. Third, it broadens the definition of Events Managers, whichthe authors – in the new events paradigm – REFRAME as Event, Venue andExperience (EVE) Managers. Fourth, it is authored by academics (Chris Edger andRichard Oddy) who – between them – have nearly fifty years’ experienceoperating, teaching and writing within the leisure/events domain!
