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    Emotion and Reason in Consumer Behavior

    Emotion and Reason in Consumer Behavior

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    Bog E-bog
    • Format
    • Bog, hardback
    • Engelsk

    Beskrivelse

    Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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    Detaljer
    Størrelse og vægt
  • Vægt360 g
    • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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