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You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know whats hit you, your idea is dead, shot down.It doesnt have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again:Death by delay: Endlessly putting off or divertingdiscussion of your idea until all momentum is lostConfusion: Presenting so much distracting information that confidence in your proposal diesFear mongering: Stirring up irrational anxieties about your ideaCharacter assassination: Undermining your reputation and credibilityThrough the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesnt work. According to their counterintuitive approach, its far better to respectfully engage these adversaries and stand your ground with simple, convincing responses that save the day. By inviting in the lions to critique your idea, and preparing yourself for what theyll throw at you, youll capture busy peoples attention. Youll help them grasp your proposals value. And youll secure their commitment to implementing the solutionwinning their minds and hearts.Smart, practical, and brimming with useful advice, Buy-In equips you to anticipate attacks and turn them to your advantageso your good idea survives to make a positive change.