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Beskrivelse
Companies with corporate soul are superior—both in business performance and in being good corporate citizens. Building Corporate Soul sets out to transform the performance and value of organizations and to make soul-less companies a thing of the past. Ralf Specht’s unique framework, The Soul System™, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Companies that operate within this framework outperform their peers by a factor of 3 compared with Dow Jones over 5 years, proving that leadership behaviors that build soul are synonymous with the behaviors that build success. Targeting existing and future global leaders, this is the first book to provide a sound framework for implementation as well as demonstrating (via the Soul Index) that this approach is commercially viable.
