What Leadership is For

What now determines stand-out performance and a clear sense of identity in organizations? Beyond the essentials of profit and impact, leaders have as many as twelve drivers to pursue.

They can choose, as many do, to give them all equal weight. However, their organizations are likely to end up being lost in the middle and suffering from a lack of identity.

Their intentions as leaders will fail to cascade. Everyone's sense of direction will vary. Customers won't be sure what to expect.

Instead, the best performers in today's complex and volatile conditions commit to three drivers at most. Everyone then knows what the organization is about, whether it is innovation, efficiency or inclusivity.

In this book, Patrick Faniel discusses how leaders can align their organizations around each of these twelve drivers. In a series of clear, easy-to-implement models, he highlights the potential for those who focus to create a distinctive sense of purpose and to inspire stand-out performance.