Vaccine Communication in a Pandemic

This book addresses the global need for effective, ethical and evidence-based health communication, against the backdrop of the COVID-19 pandemic. It highlights how health communication can facilitate effective responses to disease threats, build vaccine literacy and strengthen the public's trust in governments and health institutions. The volume offers a variety of communication perspectives from leading international experts, with particular attention to the interrelated subjects of vaccine literacy and trust. Chapters present conceptual frameworks, research evidence, and novel ideas about ways to build trust, craft and target communication interventions, leverage digital technologies, integrate public health and health systems, apply health diplomacy, engage multiple sectors, and foster a vaccine-protected world. Vaccine Communication in a Pandemic will be an invaluable resource for scholars, researchers and practitioners of communication studies, public health and health literacy, health and public policy, media advocacy, media studies and mass communication. This book was originally published as a special issue of the Journal of Health Communication: International Perspectives.