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Foreword
In "The New Start-up Plan" author Nicholas Todd Rustad, MBA, CSM, CSPO shares an inspiring tale of resilience, transformation, and entrepreneurial triumph. Drawing from his own remarkable journey, Nicholas takes you on a captivating ride through the difficulties of starting and growing a successful business. This book is not just a guide to entrepreneurship; it is a testament to the human spirit's capacity for innovation and adaptability. Nicholas's story begins in a small northern Minnesota town, where he defied the odds to become the first in his family to earn both an undergraduate degree and an MBA. With over 25 years of corporate experience and as the founder of CoreTactic, a thriving organization, Nicholas has faced challenges head-on. "The New Start-up Plan" offers invaluable insights for aspiring entrepreneurs and seasoned business owners alike. Nicholas shares his strategies for discovering your passion, connecting with your target audience, marketing your offerings, managing finances, and building a thriving enterprise. Join Nick on an extraordinary journey of transformation and discover how to not only survive but thrive in the face of adversity. This start-up story is a beacon of hope and a guide to turning life's challenges into opportunities for something utterly amazing.
