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Beskrivelse
In such a competitive market, it is essential that an organization has strategies that differentiate it from its competitors in order to perform its activities with better quality, more productivity and lower cost. This book focuses on the application of strategic planning for the development and growth of companies in the fashion industry. The case study involved a small male fashion company called Pop Lord, aiming to achieve greater professionalism through the use of some Production Engineering methods and tools. To this end, the SWOT matrix was developed with internal analyses about the company's strengths and weaknesses, as well as the opportunities and threats of the external environment. In addition, Porter's Forces were raised considering suppliers, customers, new products and competitors; and also raised the needs of customers through the House of Quality method. In sequence, the strategic planning to be used is indicated, as well as the marketing plan, which will guide the company's next steps towards the expansion of its sales.
