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Beskrivelse
At some point, every stealth startup needs to stop being a secret, and start telling people. That's a sharp transition, and it's worth thinking about carefully.
Start Telling People by marketing expert Chris Matthews is a uniquely valuable resource for early-stage startups seeking to start their marketing effectively and efficiently. With a wealth of practical knowledge across a diverse range of industries, Matthews shares invaluable insights and proven strategies to accelerate growth and build a strong, long-term brand.
Start Telling People is an indispensable guide for technical startup founders, investors, and marketers, packed with practical advice tuned explicitly for the unique needs of emerging startups. Matthews provides frameworks, examples, and interviews that reinforce the book's central thesis: marketing is a discipline, not just an activity. From customer-centric go-to-market models, to the tips and tricks of mastering a new product demo, to content strategy & A.I. tools, to surviving budgeting and downturns, the book delivers practical, jargon-free ideas that blend the best in marketing fundamentals with the functional realities of fast-paced, growth-focused startups.
Table of Contents
The Art & Science of Startup Marketing From Stealth to SuccessF=ma (Force Equals Marketing Times Alliance)Innovative Positioning Strategies for Category Creation, Redefinition, and ImprovementShaping a Startup's Success Building and Evolving a Strong Brand IdentityCrafting Exceptional Customer Experiences From Delighted Discovery to Memorable OwnershipForm is the Function Structuring and Building the Team Needed NowMastering Demos Crafting Compelling Stories and Ensuring Flawless ExecutionBuilding Foundations Systems, Tools, and the Inevitability of Artificial IntelligenceUnlocking Information Marketing Data for Startups: Collection, Analysis, and ApplicationBudgeting to Win Spreadsheets, Chaos, and GraceNavigating Brand Debt The Power of Marketing as a Discipline During Hard MomentsMarketing's Horizon Adaptation, Growth, and Evolution
