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'A compass to guide the experienced executive or the marketing novice through any step in planning or organizing a selling strategy' (Hon. Bob Turner, noted media executive and former US congressman).Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What's the Bottom Line? by master of marketing Yitzchok Saftlas teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution.Wise and to the point, each of the seventy-six short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlas's acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line.'Job well done . . . A simple quick read with tangible to do's and lessons for those who are starting out or for those who have been in the business for years.' -Jonathan Gassman, CEO of Gassman Financial Group'I enjoyed this book immensely. It's filled with fascinating insights and practical strategies to take any business to the next level and beyond.' -David J. Lieberman, PhD, New York Times-bestselling author of Never Get Angry Again'An indispensable resource for anyone looking to make a mark in today's world. It is as engaging as it is educational-the type of book you read in a single setting, and then re-read at a snail's pace.' -Bill O'Reilly, president, The November Team