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Beskrivelse
What every business owner should know before spending money on internet promotions.Written by the successful specialist in internet marketing and promotion, Jonathan Smith.'Search engines do not buy from you ... people do.'You need this book simply because the selling of search engine optimisation as the holy grail to online business success is a myth. For far too many it is an hyperbolic, under-delivered farce sold by people that do not understand the vital basics of marketing and don't take the necessary time to immerse themselves in the mindset of their client's target audience.