Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering 30 dages retur

Retailing Management

- Analysis, Planning and Control

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal345
  • Udgivelsesdato19-07-1994
  • ISBN139780333608067
  • Forlag Palgrave-Macmillan
  • FormatPaperback
Størrelse og vægt
coffee cup img
10 cm
book img
15,5 cm
23,5 cm

Findes i disse kategorier...

Se andre, der handler om...

Machine Name: SAXO081