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MS-63 Product Management
Topic Covered
BLOCK-1 PRODUCT MANAGEMENT- INTRODUCTION
Unit-1 Product Management - Basic Concepts
Unit-2 The Product Management Process
Unit-3 The Product Planning System
BLOCK-2 MANAGING PRODUCTS
Unit-4 Product Line Decisions
Unit-5 Product Life Cycle
Unit-6 Product Portfolio
Unit-7 Product Pricing
BLOCK-3 BRANDING AND PACKAGING DECISIONS
Unit-8 Branding Decisions
Unit-9 Product Positioning
Unit-10 Brand Equity
Unit-11 Packaging Decisions
BLOCK-4 NEW PRODUCT DEVELOPMENT
Unit-12 Organising for Product Development
Unit-13 Generation, Screening and Development New Product Ideas
Unit-14 Economic Analysis -Evaluation New Product Ideas/Concepts
BLOCK-5 IMPLEMENTING NEW PRODUCT DECISION
Unit-15 Concept Development and Testing
Unit-16 Physical Development of the Product
Unit-17 Pretest Marketing and Test Marketing
Unit-18 Product Launch
Total-5- Solved-0, Unsolved-5
June (2020,2021,2022)
December (2020,2021)
