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Beskrivelse
One of the most influential factors of the 21st century is the Latino community-how the culture views, defines, and helps lead innovation in the United States. But achieving sustainable innovation success is a concept many corporations struggle to attain, often the result of too much effort directed at processes rather than focusing on the source of innovation-its human capital. This book helps you realize that innovation emanates from human beings and people view innovation differently based on their cultural upbringing. Since the 1980s the United States Latino population has been on a steady growth path that has established this group as the largest "minority" in the country, making this community a significant portion of the U.S. workforce for decades to come. The authors help you learn how to prepare, recruit, and position knowledge workers with this cultural background to contribute innovation successes to their firms.
