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CBS MoneyWatch columnist Larry Swedroe's bedrock principles for investing successInvestment Mistakes Even Smart Investors Make and How to Avoid Them helps anyone from the novice investor to the professional money manager become a more informed investor and ignore the kind of pervasive conventional wisdom that so often leads to financial loss.Swedroe describes how behavioral mistakes and overconfidence can lead you to stray from proven investment principles, and he explains how to reverse these temptations and make the right investing decisions when it counts most.Larry Swedroe is Principal and Director of Research at Buckingham Asset Management. He writes the popular blog Wise Investing at CBS MoneyWatch.com.