How To Make It In Advertising

Advertising. Is it really 'the greatest art form of the twentieth century'

(Marshall McLuhan)? Whatever your views, it is undeniably one of the most

popular career choices going-and one of the most difficult to get into. If

you want to be creative and make money, or simply fancy trying your hand

at a job in one of the most powerful industries around, then this

indispensable guide is all you'll need to get a foot in the door and keep a

step ahead of the competition. It's a careers guide with a difference, using

the experience and wisdom of some of the industry's top people. You'll find

essential advice on how to get started and how to get ahead, as well as

the insider's view of the genuine pros and cons of each job, from copywriter

to account handler. Your new career starts here.