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Marketing is the lifeblood of any hair salon business, without a constant flow of new clients and renewal of inactive clients; the doors will soon close for good. The business survival statistics paint a depressing picture, but it doesn't have to be that way. Simply changing how marketing and advertising dollars are spent can have a drastic affect on the performance of those dollars. Most hair salon owners fall into the trap of image advertising and branding. Sadly, following the large companies will not end well for you as a hair salon owner. Every dollar must be held accountable and return a known profit level; simply put every dollar going out must be returned quickly and hopefully bring a few friends along. This book will lay the foundation for transforming your advertising and holding it accountable. No longer will you wonder whether you should continue advertising in a particular media; you will know if it is performing and how to tweak your ads for better performance. Tony Jackson, THE Hair Salon S.U.C.C.E.S.S. Coach TM ( http: //www.HairSalonSuccessCoach.com ) is the author of the Hair Salon S.U.C.C.E.S.S. Toolkit TM available at http: //www.HairSalonSuccessToolkit.com and is a serial entrepreneur. He has spent over seventeen years helping businesses of all sizes to solve business problems and now focuses exclusively on helping hair salon
