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Do you feel like your body is fighting you every step of the way when you try to lose weight? Does it seem like your body is battling to keep you fat no matter what you do? If you've been trying and failing to shed excess body fat for a long time then it's because your subconscious mind wants that weight and it has really good reasons for keeping it. Your body is just following orders when it fights to keep the fat on your frame. And here's the thing. Your subconscious mind always wins in a battle with the conscious mind. This means that counting calories, dieting, white-knuckled willpower is a complete waste of time. What does work? Accessing the subconscious mind and shifting the core beliefs stored in there that make your body-brain perceive a benefit in holding onto the excess weight. What kind of beliefs? There are five universal core belief and benefit themes around excess weight. Perhaps your subconscious mind believes the excess weight keeps you safe from abuse or maybe you have a belief that the excess weight will help you survive famine... whatever your beliefs are about the benefits of staying fat, they can be shifted permanently and quickly with a combination of techniques such as EFT Tapping and visualisation.