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Explaining Consumer Choice

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

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Detaljer
  • SprogEngelsk
  • Sidetal256
  • Udgivelsesdato27-06-2007
  • ISBN139781403998620
  • Forlag Palgrave-Macmillan
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
14 cm
21,6 cm

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