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An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers What are the characteristics for successful entry into new international markets? How can 'sustainability' affect decision making within businesses? Why are today's global investors so concerned about national debt issues? In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? What strategies can companies such as BP use to repair damaged global reputations? The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.