E-business

E-business is a major trend in world trade, and is quickly ceasing to be a novelty and becoming a strategic tool for companies to distinguish themselves in the market where they operate.companies to distinguish themselves in the market in which they operate. In the perspective of great expansion and growth of E-business and in a market of fierce competition from increasingly demanding consumers, profiling the consumer to adopt better negotiation strategies can make all the difference as it increases customer satisfaction. In this context, the objective of this study is to trace the profile of the E-business consumer, using as object of study the city of Mombasa, Ceará.