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Beskrivelse
Digitally Enhanced gives a powerful framework for establishing your reputation online and building a web presence that quickly connects you with your ideal clients. If you are a 'corporate escapee' becoming a consultant, coach, speaker, or simply starting your own business - if you need to gain more clients quickly without spending all your time on marketing and sales - then this book is for you. Digitally Enhanced meets the demand for simple, practical advice for consultants and professional service providers on how to leverage their expertise into a successful business. The way we communicate is changing immensely thanks to the evolution of the web and social media, and right now the opportunity exists to spread your message in ways never before possible. Business people that position themselves as leaders online can have unprecedented influence and authority within their niche. However, many experts don't understand the practical steps they need to take to build and maintain their business in the ever-changing online landscape. Using the simple concept of the 'Digital Impact Blueprint', James Crook is able to show business owners how to identify the most important things for them to do next online in order to be most effective - and how a strategic, holistic approach to online marketing ensures success. By utilising tools including positioning, web design, landing pages, email, social media, advertising and Google search, James shows you how to create and publish authority content, quickly and easily, to attract more of your ideal clients.